WE ARE SO data driven

As part of the City of Media Arts network in Linz, we regularly invite people to get to know and discuss digital and creative industry trends as part of the WE ARE SO talk series.

The next talk will be in cooperation with the Stream Festival, which this year will be held purely as an online event. The talk will focus on the ever-present topic of „data“ – prepared in a festival-appropriate way with reference to music.

Many musicians have access to a wide variety of data. Be it through their social media accounts, their own websites, streaming platforms, or in the form of e-mail addresses of their fans. Nevertheless, for many musicians and artists, the concept of data is still an abstract, something that can be accessed, but is often not used properly.

• How can I, as a musician, take advantage of available data?
• How to use data effectively to reach and grow my audience?
• How can I incorporate insights into my marketing in a targeted way?
• And on which platforms do I have access to my data?

These questions and additional aspects will be addressed in this talk at this year’s Stream Festival.

WE ARE SO program

• Intro Session: Christoph Riebenbauer, www.riebenbauer.cc
• Creative View: Josh Greenberg, www.greenmountainlodge.dk
• Company View: Craig May, https://fuga.com/
• Artist View: SOIA, www.soia.at
• Moderation: Christoph Riebenbauer, www.riebenbauer.cc and Wolfgang Gumpelmaier-Mach, Creative Region Linz & Upper Austria

Live Stream at https://www.stream-festival.at/

About the speakers

SOIA

Melancholic and gentle, then demanding and powerful, Soia’s vocals oscillate between Indie Soul, RnB and Electronic Hip Hop. Soia’s lyrics are engagingly weird, and wonder from the emotional, individual to the political and vice versa. After three album released in the US, Japan and Germany, gigs at SXSW, BBC London or other showcases and clubs from Cape Town to Vienna, she is working on her first solo-produced album „Euphoria & Paranoia“ and cultural projects like the upcoming documentary „To Be (A) Part“ and the social-music project „G’schichtn aus’m Wiener“ in cooperation with Viennese elderly homes.

Christoph Riebenbauer, BRANDxCULTURE RIEBENBAUER

Christoph Riebenbauer combines many years of experience in international marketing and music management in his consulting company BRANDxCULTURE RIEBENBAUER. With a global network in the creative industries, he supports brands and organizations to strengthen their identity through authentic, relevant and emotionalizing marketing solutions. Before starting his consultancy firm Christoph has been working for many years for Red Bull, where he has been responsible for the global music marketing program and worked with musicians around the world.

Josh Greenberg, Green Mountain Lodge

Driven by an insatiable appetite to discover, create and change culture, J/G has built a diverse quiver of resources through his career development, formal education, relationship building, non-traditional channels and entrepreneurial hustle.  He has been trusted to help grow and steer some of the most iconic and innovative brands of all time, in Red Bull and Spotify, during critical periods in their evolution. Now, he extends his experience, network and service to artists, management companies, labels, promoters, agencies, festivals, conferences, established and start-up tech and culturally connected brands with his consultancy, Green Mountain Lodge. 

Craig May, Global Head of Marketing Services at FUGA

A highly skilled entertainment industry professional with over 20 years experience guiding & developing major artists & labels, established whilst holding senior management positions in a variety of music companies including Sony, EMI, Red Bull, Kartel and Ditto. Craig currently leads the entire FUGA global Marketing Services to support their client’s campaign needs in terms of Marketing Strategy, Digital Accounts Management and Audience Engagement.

WE ARE SO Facts

When: Saturday-29.05.2021 I 13-14:30 CET

Location: Ars Electronica Center and online – Live Stream at https://www.stream-festival.at/

Organized by: Creative Region Linz & Upper Austria – in cooperation with the Stream Festival

About WE ARE SO

As part of the City of Media Arts network in Linz, Creative Region Linz & Upper Austria regularly invite people to get to know and discuss digital and creative industry trends as part of the WE ARE SO talk series. A short intro is followed by a Creative View and a Company View on the current topic and a discussion with experts and the audience.