How Art Thinking can help forsee the future

Art Thinking in the industrial sector

A few years ago, design thinking paved the way for innovation culture in corporate environments. Jurij Krpan takes this idea to the next level: The artistic director of the Kersnikova Institute Ljubljana strongly believes that Art Thinking can change the way the industrial sector approaches change. Over the years, his role has led him to the intersection of creativity and technology. His art institute is also the home for a biotechnological laboratory called BioTehna: “It’s a challenge to bring creatives into the field of innovation”, Krpan says about his experience over the years. To tackle this challenge, the artistic director has come up with a model that helps bringing these worlds closer together.

Watch the full talk

Jurij Krpan held a talk at the online conference „Creative collaborations for the future – drivers for interdisciplinary and cross-sectoral innovations in Europe“ that was hosted by Creative Region in March 2022.

The space between innovation and invention

Krpan believes that artists can bring new ways to seeing things:

“It’s an unorthodox approach and this is sometimes the entry point when we are approaching different industries and sectors. We are talking about innovation and invention but we also have to talk about what comes in-between.”

Jurij Krpan

The in-between refers to the road from an idea to the actual execution. Companies have a tendency to try to move fast, Krpan says, “When we invite ourselves into a collaboration with a company or community, we usually encounter a very spontaneous approach to innovation. Usually, there are the owners, engineers and marketing people, but often these people cannot envision the future.”

Thus, Krpan tries to persuade them to try a different approach. The necessary step to go from innovation to invention is an abstraction, the intellectual ability that consists of separating an element from its context. Here is where Art Thinking comes in.

“There is a big difference between Art Thinking and art making. It is understanding how the artist works, what the level of cognition is, in order to understand what an artist is saying.“

Jurij Krpan

Advocates of this method say that Art Thinking consists of sensitivity, contemplation, critical thinking, history, politics and economics among other things. For Krpan, artists can build the connection between humans and machines, which is of course a critical part of the innovation process: “We are not talking about painters but mostly artists that are humanising various aspects of humans and machines, robotics or telecommunications. Lately, we focus very much on how we should understand the connection of humans with other things, how to go beyond this and understand the world we are living in.“

Once Krpan and his team have persuaded a company to bring artists into the innovation process, they focus on how to connect the challenges in front of them. “A lot of the times, the problem a company thinks they have is not the real problem”, he says. Oftentimes, there are bigger challenges and issues than what the internal team sees at first. This is where Art Thinking has proven to be a valuable asset: “Being able to abstract things, being able to go out of bias and enclosed bias that is usually coming from the company. They know their products, technologies and customers, their approach is enclosed in their deep knowledge and we are trying to bring them out of this bias.“ An abstraction is very difficult to employ because there are many different professions thrown together.

How to implement Art Thinking

• Allow artists to join the innovation process and make use of their different approach to problem-solving.
• Appoint innovation catalysts who understand the different languages of creatives and engineers.
• Create a safe space for radical innovation and open-mindedness. Keep in mind that radical foresight can be done by moving slowly and taking small steps, too.

Innovation catalysts as facilitators of change

“In order to mitigate these different pieces of knowledge in the room, we invented a role that we call innovation catalyst. An innovation catalyst should know how artists and designers are thinking and how engineers are approaching problem-solving.”

Jurij Krpan

The innovation catalyst is a role that Krpan and his team not only had to invent, they have also developed a prototype of a curriculum to teach this approach and to teach how to translate all these different languages. Innovation catalysts should not only connect the team but also challenge and foster radical creativity through speculative design and art thinking. This ties back to Krpan’s belief in the impact of art: “Artists are not only thinking when they are doing artworks – it’s about experiences. We experience much more than we understand, so artists bring that aspect in.“

To realise the concept of art thinking and innovation catalysts, Krpan uses so-called Challenge Labs that go through the stages of innovation, prototyping, and application. “This is a situation where we are trying to bring in all stakeholders and create a safe environment where they can lose themselves. You cannot order innovation, there’s no button you can press. The only thing you can do is create an environment where innovation can happen“, Krpan explains. When you bring in people from “the real world“, they are driven by deadlines. So the artists and innovation catalysts persuade them to dive into an imaginary world. “It’s very difficult to foresee radical innovation. But this foresight can inform them to make better decisions tomorrow. If they agree that there is a goal to reach, they can move slowly in that direction. Informing their behaviour and future development is crucial.“ Once clients are open to foresee radical ideas, the prototyping becomes easier and is usually done by the engineers within the lab.

Collaboration between the creative sector and other industries

According to Krpan, the innovation program should last a couple of days and should not only be a one-day hackathon. But his plans with his labs go further than just supporting companies in their innovation journey: “We are having a bottom-up push from the creative sector towards industries to innovate and there’s a need in the industrial sector for radical innovation so we have to fill that space in-between.“ In the future, Krpan wants to provide labs for children and adults to empower them to experiment with new technologies. “You cannot change the environment through only one EU project. We embarked on a journey and we expect our first real results in five to eight years.“

A key factor in all of Krpan’s initiatives is sustainability: “Unfortunately, sustainability is not very present in the companies we work with, they are often very short sighted and see it as not really adoptable for them.“ This validates the need for radical change, as it should help corporations to envision this change for them.

About Jurij Krpan

Jurij Krpan is Artistic Director of Kersnikova Institute Ljubljana, focusing on contemporary investigative arts that are themati- zing the impact of new technologies on individuals and society as a whole. Being an advocate of the culturalisation of technology that is emancipating and empowering people to use contemporary technology with sovereignty, he is leading the establishment of Lab for speculative innovation, where arts can help to achieve speculative/foreseeing/radical social and product innovation by involving art-thinking and design-thinking into the innovation process facilitated by innovation catalysts.

Creative Collaborations for the Future

This article is part of the publication Creative collaborations for the future.